After years of playing around with popular SEO methods, non work as well as filling your website (or pages) with fresh relevant content. It can seem like an uphill battle when trying to promote your website on the search engines and its hard to understand which methods are the most effective with all the differing opinions.
As long as your web pages are index able and your are updating them with fresh regular content, you will find your self climbing the SERP’s ladders! What about backlinks? Well you will need backlinks, that’s unavoidable, but you don’t need as many as you might think. Just a handful of good quality backlinks from relevant websites that are also regularly indexed will work wonders! I have got websites to position 1 in google for some fairly competitive keywords with around half a dozen backlinks and by simply adding site news once per day (or every other day) can see your WebPages climb much faster than your competitors! SO why isn’t everyone doing this. I have come to the conclusion that most businesses do not have the time to post fresh relevant content on there websites everyday and simply outsource the SEO to companies that insist that the way to get high search engine positions is to bombard as many websites as possible with links and social bookmarks. Because most people follow this patern, people think it’s the correct way to go even if its wrong! Its called social proofing
ref: the book is called “yes!” by Noa j Goldstein PhD, Steve J. Martin and Robert B. Cialdini PhD. It explains social behaviour from a marketing perspective and has some amazing observations as to how people act in groups!!