Whether its Google, Yahoo or Bing, search engine marketing London based service provider IML can help!

If your website isn’t ranking well in the major search engines, there are a number of crucial factors that need to taken into consideration in order for us to help. Firstly, we would run a competitor analysis report so we can gain a deeper perspective as to how competitive your industry is on the web. The information gathered can also help us to create a counter strategy based on the tactics used by your competitors. Some of these tactics may include, a back link building campaign, article marketing, regular site news submissions, envelopment networks and many others!

It can seem confusing as to how best to approach your internet marketing London campaign but you can rest assured that you will be in safe hands when utilising the search engine marketing services of IML (Internet Marketing London)

• Here are some things you should think about before embarking on your SEO venture.
• Think of 10 keywords you think your website should have page 1 listings for in the search engines.
• Do you have the resources to make technical changes to your website on a regular basis?
• Are you able to handle content creation in-house or would outsourcing be a more practical approach?
• Think about your budget and compare the cost of 1 employee to the budget you are setting aside for what should be one of your most important routes to market.

Make some notes regarding these aspects and give us a call for a chat, you may be surprised as to what things can be handled in-house without placing a strain on internal resources!

If you feel more comfortable outsourcing all aspects of SEO to our search engine marketing London service, then there are 3 levels of service to take into account.

• Standard SEO
• Conversion optimisation
• ROI tracking

The standard SEO consists of the mutual selection of up to 20 keywords/phrases. We then integrate them into the copy of your website and set about making crucial coding amendments in order for your website to gain page 1 listings. The service is ongoing and should be seen as a long-term solution (6-18 months) in order to gain a good page 1 presence amongst the selected keywords.

This option is the cheapest of our services but will do little to help with getting traffic (site visitors) to actually make a purchase. In order to help you with that aspect, your actual web design and the way it looks and reads may need changing and to do this, you would need the Conversion optimisation component which will help isolate the reasons as to why site visitors are not converting into paying customers. We then create an actions proposal which can be slowly integrated and monitored to give your website the best possible chances of competing.

The third component is ROI tracking. If your website has SEO and conversion optimisation then you may need to record and monitor and report the return on investment either for your own benefit or possibly show to a board meeting.

We can provide the service where we will set goals in the analytics dashboard along with conversion figures so we can accurately measure the return of investment not only for the organic keywords, but also for any other referring sites that you may be paying for. These could be paid directories etc but may not actually be cost effective.