What kind of linking strategies are best to use when considering alongside search engine optimisation?
Each project with internet marketing london is different and what works for some may not for others. For instance, if you own an exact match domain, you may find that not as many links are required to gain a top 10 position due to the exact match bonus. The competitiveness of the market you are in also dictates how many links may be required as competition could be a major factor.
Whatever the project you decided to embark on, the use of purchased links from what’s known as link farms should be avoided at all costs. This includes link wheels and social bookmarking services. “But why?” I hear you ask. The reason is because this method is considered as spam and is a black hat tactic. Links should grow naturally and the link wheels that envelop your social status should be a result of natural social interaction. The major search engines are aware of the quick fix tactics of most SEO’s and its only a matter of time before any networks involved in these practices are penalised which may result in a loss of PR (Page Rank) and lead to a drop in position.