What is spam and how can it affect internet marketing London based services?
Spam can come in many forms but is generally unsolicited promotions of some sort. You may have had those annoying emails come through tying to get you to purchase certain types of medication that help older guys! You may have also performed a google search and within the top 10, you may have come across a site that just contains what seems like irrelevant ramblings! This is the kind of spam I would like to talk about. Basically, these types of sites may have been thrown together very quickly and tons of irrelevant content regally updated to trick the search engines into thinking its got a lot to say! These types of websites are usually scraped content plagiarised from other websites that have been spun (not all the time!) and then the website may have a automated content update function to make it appear to have fresh relevant content. Even if it doesn’t make a lot of sense, the search engines have a hard time telling if its real or not! The good news is that there are more and more tell tale signs of spam being integrated into the search engines algorithms so it is getting better!
One of the tell tale signs that the content has been spun for SEO marketing purposes, is that the semantic relationship of the content.
If the content is updated at regular intervals in the same format (font, size etc) then this may also be a sign. A lot of these spam sites were not actually thrown up to make money as people would generally ounce of the site, they are normally thrown up to help gain back links to sites of the SEO Company’s clients! This method is still wide spread and most companies don’t realise that this is how the SEO service usually works! The big problem is when the search engines wise up to certain types of span, it can lead to the PR (Page Rank) flow being lost as they were previously supplying the paid site with before! This can lead to a drop in PR of the client’s site and a drop in rank in the SERP’s.
Always try to gain back links from websites that are an authority in your industry and never ever trust a link building company that cannot demonstrate a profound knowledge of your markets basic infrastructure!