SEO London

“Search Engine Optimisation London” or SEO London is an internet marketing service that involves gaining high positions in the SERPS (Search Engine Ranking Pages) via the carful implementation of appropriate keywords and phrases that website visitors might commonly search for (industry related).

When looking for SEO London based services, you will find a diverse range of service providers all of which will have their own strategy to what they believe will help gain these page 1 search engine positions.

There is a common trap that many unethical SEO providers are using which I would openly suggest to steer clear of.

The SEO Service provider will tell you that a list of keywords is agreed upon (usually 12 -18 or 20) then half payment is to be made up front and the other half is invoiced for after a performance based target, which usually involves gaining page 1 positions fo 4 of the agreed keywords.

This sounds good as its performance related right? Unfortunately, the 4 keywords you gain page 1 positions for are very rarely the good quality keywords and will almost definitely result in little or no return on investment (ROI).

The SEO London companies that are carrying out this kind of practice are usually reputable large establishments and it can be tempting to use their services based on these attributes, but you should have a face to face meeting with the accounts manager so that you can ask them to explain in simple terms how your return on your investment can be realised.

With our SEO London service, ROI tracking is available so we can show which keywords and referring websites are performing well and which ones are not.

Its very common in the first 6 months to a year of optimisation, for the website visitors generated via organic SEO London not to convert very well (become a paying visitor). This is because of many accumulative reasons, the most common of which is poor website design and content copy. You may have 10,000 visitors per month but if the website is poorly designed or written despite the SEO London efforts, you may find that most site visitors are simply bouncing off of the website and onto one of your competitors.

Conversion optimisation is the service of analysing the ROI tracking and SEO reports so that we gain perspective of why visitors may be bouncing off your website. We can then create a strategy proposal for possible development avenues. We can then slowly start to make changes while monitoring your conversion stats so we know which changes are effective. If an amendment proves to have a negative impact, then the change will be reversed and monitored again.

By now you should have realised that we are not a simple SEO London service provider, but a bespoke consultancy and strategist specialist.

We can attend board meetings armed with full analysis reports tailored to integrate seamlessly into your companies marketing mix which many SEO services will be reluctant to do!

If you would like to arrange an initial directors meeting prior to signing up to any SEO London services then why not see if we are available to come along to see how we can help?

• 08/10/2010 Search Engine Marketing London
• 08/10/2010 Search Engine Optimisation London
• 08/10/2010 SEO Marketing London